Saturday, 27 April 2013

How to Find an Angle on a Story

Elphaba, the Wicked Witch of the West
Following on from the last post, I got another commission this week from the same client.  I've never cared for musicals, but I like the Wizard of Oz (who doesn't?) and was interested to discover that Wicked the musical takes the focus away from Dorothy and onto the witches.  Because I've been looking for a new job recently, I've been trying to figure out what my passions are.  This is tricky to narrow down because I enjoy almost everything except heights...mostly I just like having new experiences.

The point of me telling you this is that finding an angle on a story is essentially finding something related to a subject that you like or are interested in.  An inquisitive writer should be able to do that about any given subject.  A writer who earns a decent wage is certainly someone who has to have that skill.  If you can't find any interest in the subject, don't take the commission.  Life's too short to write about something that bores you.  Given that Wicked is looking at the Oz story from another perspective, I admired the imagination.  Certainly I admired the sustained success of it - people are still snapping up tickets to see it nearly 10 years after the Broadway debut.  If only I'd written it!  If you're interested on the angle I took, you can read what I came up with here.

Sunday, 7 April 2013

How One Direction made me $250

...in which I sell out.

Are you on LinkedIn?  You should be.  If I hadn't been on there I wouldn't have made $250 writing about One Direction.  There are numerous writers groups you can join on there (Content Writers and the Freelance Writers Connection spring to mind) but be warned: there is a lot of crap to sift through.  A lot of the content writers stuff, for example, is people wanting hundreds of words for $10.  Put another way, it's a total rip off and further proof that a flooded labour market (lots of people want to write) makes labour cheap for the bosses.  The exception to this is if you live in a country where ten bucks goes further than for most of us in the Western world - you'll see a lot of posts for content from India for example.
One Direction after reading my feature on them.

Another hazard is bullshit scams and I was half expecting that when I replied to a post from someone called Jennifer (whose profile picture looked suspiciously like a stock shot) wanting freelance writers to get in touch for work.  My advantage was that I had written for Huffington Post.  Once they have accepted a pitch you get a login to submit further articles and I guess if you've written for them once, you're more likely to get published again.  Huff Post don't pay for your submissions, so they probably just enjoy getting the free content.  Writing about 1D was the challenge though - I couldn't (and still can't) name you one of their songs.  But people who make a living out of writing usually have to produce articles to order, possibly on subjects they know little about.  I was interested in the challenge - could I do it and still make it interesting?  You can read the article and decide for yourself here (and please share the story with the buttons top left of that page if you like it).

Jennifer wasn't a scam.  She even paid up front to convince me that she was genuine, though has since asked me to 'reconsider' my fee should we work together again.  I feel like Huffington Post should be paying for content (they're making money from the ads after all) and I believe that they do, if you're a celebrity writer.  So it struck me that this was a way everyone wins.  HuffPost gets content, Jennifer gets some traffic for her site and the writer gets paid.   Could be the future, no?

Thursday, 14 March 2013

Reasons to Write No. 4: New Experiences

The Westway Sports Centre
When you write you get to do things you might not have considered.  One such example is my most recent post for West London Living.  Never been turned on by climbing, mainly because I'm scared of heights.  Come to think about it, it might well be a good way to get over that fear.  Bouldering means you don't have to get too far off the ground though.  There were other bouldering virgins when I went to experience the class, so I wasn't too bothered if I cocked it up.  I can think of another good reason to do it too.  If you've always wanted strong muscly arms, I reckon you'd get them after a few sessions on the climbing wall.  Mine have always looked like cheese straws.  If only there was a way to get great arms by keyboard bashing.

Writing this feature also opened up a bit of my community for me.  It's been a long winter in England (I write that because I've noticed a lot of you are reading from other countries) and Christmas left me skint, so I hadn't been out much.  My drug of choice is TV and it's lethal to me.  Whole evenings can pass when I haven't thought about what else I could do with my life or how I could use that time to learn something.  Unlike my living room, the local recreation centre was swarming with people.  There were several six a side football matches going on outside, about the same number of tennis matches happening in the warm and who knows how many exercise classes taking place around the enormous space under the Westway (a kind of freeway for those of you reading from the US).  It felt like a party was going on that I'd never previously been invited to.  So that's where everyone was.  So even though I wasn't getting paid, I saw a side of London I'd never seen before. 

Thursday, 21 February 2013

Free Cocktails!

(Or Reason Number 3 to Write)

This is by way of checking in, as I haven't posted for a while.  So much for doing it every Sunday.  My latest review for West London Living involved me going to a 'speakeasy'.  (London's got a bit of a thing for supposedly hidden bars at the moment.)  Three years ago, when I started this business of doing some writing for people, I didn't think it would lead to drinking for free and becoming a reviewer.  So, if you're still looking for reasons to start writing and start approaching people, what are you waiting for?  It might lead to Club Tropicana (drinks are free).

Monday, 31 December 2012

Pass Me On: David Arnold


It took a while to get to David Arnold.  When I started Pass Me On it was a response, in part, to putting in requests to PRs and then them humming and hahing before deciding that because I wasn’t GQ there was no chance.  ‘Fuck you PRs’ I thought.  I’ll do it on my own by getting personal introductions to people, thus eliminating the middle man, ie you.  Without the help of a PR, it’s been so much easier.  It only took me four months to pin down David Arnold for an interview.  Sure there was this little project he had going on, something about closing ceremonies for the Olympics and Paralympics.  He had to get them out of the way first.  Oh sure, I thought, we’ve all got work to do right?  He’ll be able to find 15 minutes to talk to me.  We all say we’re busy don’t we?

I've changed the format of Pass Me On this time around.  The interviews always ended up being longer than 15 minutes and a friend advised that the Q&A format of the writing wasn't a great showcase for my feature writing skills.  Q&A was initially attractive because I liked the raw, uncensored nature of it.  When you read an interview in a magazine, to a certain extent you're being advised on what the interviewee is like because of the impression the interviewer is getting.  With Q&A the reader can make their own mind up.  The flip side of that is, although eavesdropping can be fun sometimes if the conversation is juicy enough, it can get boring if you're not interested in what those two people are talking about.  When you lay it out like a feature, you're trying to find things in the transcript that are interesting to everyone.  Make your own minds up about whether I was successful here.

Saturday, 13 October 2012

Public Relations

A PR, yesterday.
Once upon a time I used to work for a lads magazine (for foreign readers - a men's lifestyle magazine mostly featuring half naked women) and there was an oft heard phrase in the office: 'PR lies'.  This meant a PR promising something that they never delivered.  Journalists are of course spoilt in many ways; invitations to free film screenings, bar openings (with free booze) and unbelievably one summer, the free use of an apartment in Ibiza for the duration of the party season.  But interviews with big name stars and press trips to exciting countries were often dangled carrots that we never got to get our teeth into.  Cue big gaping holes on the flat-plan of the magazine that needed to be filled and much gnashing of teeth.  PR lies.  Damn them for not following through on their promises.

Now I've grown up a bit, I'm much more sympathetic to their usefulness.  Travel PRs in particular endure a nerve wracking process to deliver press exposure for their clients.  They have to engage the interests of writers, writers have to pitch successfully to commissioning editors and even if that goes well, the story might get killed before it see print or web space.  For my own part, I misguidedly thought that circumnavigating PRs in order to continue Pass Me On would be a good idea.  They wouldn't think much of a blog anyway (nothing in it for them unless the blog has gazillions of readers) and particularly for certain representatives, they'd be getting requests for interviews from celebrities all the time.   Why would they bother with me? This is only partly true for Pass Me On.  Though I request direct contact details for each successive interviewee, Norman Jay came via a PR.  I can only put this down to lucking out with a lovely person (Roberta at Dusted) respecting a good idea when they see one.

Post Matt Berry, I've been chasing the next link in the chain for what feels like months now.  Person X was pretty busy all through the Olympic period and I was happy to wait, but there's been no contact for weeks now.  Fair enough if he's no longer interested, I just need to know.  Which makes me think that PRs are a good idea.  You get a straight answer and if it's in the positive, a time and a date.  Everyone knows where they stand.  So this blog is by way of a confession box asking for forgiveness for my past sin of slagging PRs.  They certainly have their uses.  Now I just have to find out who represents X.


Saturday, 25 August 2012

Advice from a Successful Freelancer

Fiona Sturges

Because I'm interviewing for Pass Me On, I've been scrutinising other interviews more closely.  One that leapt out at me was Fiona Sturges encounter with Antony Hegarty.  If you know a little about him, you'd think he'd be an interviewers dream.  Trembling, fragile voice coming out of a big, androgynous man who sings 'about loving dead boys, plaintive letters from hermaphroditic children, the fear of dark lonesome purgatories, breast amputation, the fluidity of gender' (as Pitchfork described his songs).  Definitely not your average Joe, going to work 9-5, then getting home and settling down in front of the telly.  

What was interesting about this interview however, was the challenge set up at the beginning. To quote Fiona's piece '
Enraged by a recent newspaper interview which he felt was "degrading", he now wishes to redraw the lines of how interviews are done.'  Hegarty makes it plain it's not just going to be the regular run through his career and a discussion on the themes of the new songs in order to shift the product.  He realises he has a platform from which to be heard.  So: you're hooked.  The interview looks like it's going to be tricky and as a reader, you're already wondering what's going to happen next.  

Once I’d finished reading, I flagged it up on Twitter and Fiona replied, thanking me for the praise. I love the way that Twitter gives you instant access to people you’re interested in; imagine trying to do that even a couple of years back. I Googled her, found her blog with links to other features and then figured she’d be able to offer some insight on writing for a living. Turns out she did.  

'It's harder than ever to make a decent living doing this since, unless you're Julie Burchill or Charlie Brooker or a similar 'name', you tend to get paid peanuts. This wasn't always the case. Five or six years ago the rates were decent enough but they have since plummeted due to the fact that most publications are struggling to stay financially afloat. It's the lie of the land I'm afraid - a result of the combination of the internet (ie free "content") and the economy. I have no complaints about the work itself. Although sometimes frustrating, it is mostly rewarding and never, ever dull.'

'In order to make a living out of it some compromises will have to be made. Be prepared to take on less glittering tasks such as listings, preview pieces, advertorials, first-person interviews or sidebars. Think very hard before saying no to a job on the basis that it's not interesting or glamourous. If an Editor deems you reliable, it's likely that more interesting work will come your way. As a freelancer I began writing television and radio previews and built up my portfolio from there. It took a couple of years to build up to writing lengthy magazine interviews, which, along with reviewing, is ultimately what I always wanted to do.'

'By all means specialise - it's good to be seen as knowledgable in a particular field - but beware of your specialism being too obscure. An expert in, say, Scandinavian death metal or dermatology does not a successful freelancer make. I broadly call myself an arts journalist, which covers music, telly, radio, film, books and more, though I have also dipped my toes into the waters of health and travel journalism. The greatest thing you can do as a freelancer is to be seen as a reliable writer - someone who listens to the brief, writes well and to length and is never late filing copy. If you can do that then you can probably turn your hand to just about anything.'

'Also: always keep your pitches brief (no more than three sentences) and put a link to your last published work underneath. If an Editor wants to know more, they will ask, but don't bore them to death before you've even started.'

I took Fiona’s advice on this and magically, got commissioned to write a piece on Matt Berry for the Independent.  No happy ending on this one unfortunately - I got an email later in the week to say that they couldn’t run it in the newspaper due to the earlier transmission date of Matt’s programme.  It did end up online though.  I went on to ask Fiona advice about getting a staff job under an Editor I could learn from.

'Staff writing jobs are very few and far between these days. Also, no Editor wants to be teaching someone on the job - they've got enough to do already. Sign up for Gorkana alerts (http://www.gorkanajobs.co.uk/jobs/journalist/) and you'll see what's available work-wise. My advice is not to give up on the photo desk work, as the main problem with freelancing is the very inconsistent and generally low level of pay. In your spare time keep on sending out pitches, though make sure they fit in well with the publication.’

'Most writers I know now do other things to keep themselves financially afloat, whether its copywriting, proofreading, working in broadcasting or doing a bit of PR in the side. I do a small bit of media consultation work (last job was advising Woman's Hour on their editorial content) plus talking on the odd radio programme about arts nonsense. I also give lectures to University students about journalism and feature-writing. I'm not saying you can't make a living as a full-time writer (I did it exclusively for twelve-ish years) but it's much harder now than it ever was as the pay has plummeted. So keep your options open at all times.'